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About Primary.

We’re a full-service integrated agency obsessed with place marketing and property branding. Since our founding in 1982, we’ve helped hundreds of ambitious brands from coast to coast move the needle through sharp thinking and creative excellence. Today we’re headquartered in a 150-year-old former shoe factory that our team of makers and experts have transformed into a place where next-level ideas are created daily. Got a place? Need to bring people to it, bring it to life, or crush your lease-up goals? We eat sleep and breathe that stuff. Let’s shake things up together.

John Schroeder

President & CEO

Tammy Casserly

VP, Agency Growth

Amy Allen

VP, Account Management and Operations

Henk Groenewald

Brand Strategist

Brian O’Neil

Sr. Project Manager

Tetiana Likhanova

3D Designer

David Vadala

Sr. Art Director

Michael Hinde

Sr. Art Director

Emily Sievert

Media Supervisor

Amanda Giardino

Account Executive

Alissa Butt

Social Media Coordinator

Jess Tardy

Associate Creative Director

Mat Matses

3D Designer

Lindsay Meagher

Sr. Account Executive

Samantha Miani

Sales and Marketing Associate